On Demand Webinars
As part of your Digital Knowledge Exchange support, you can access a library of on‑demand webinars created exclusively for this programme.
To get started, simply enter the email address you used when registering for the programme.
Introduction to SEO
The session covers the fundamentals of SEO, including how Google works, the three key pillars of SEO (optimisation, content, and authority), tips for site performance, keywords and link‑building strategies.
Data Protection & Awareness
The session covers essential topics including identifying phishing emails and scams, implementing strong password practices, understanding GDPR requirements, and protecting customer data.
Mastering LinkedIn
The session explores how to use LinkedIn effectively for networking and lead generation, covering profile optimisation, content creation, authentic engagement, and posting strategies.
Your Guide to Selling More Online
The session covers four key areas: optimizing your website foundations; driving traffic to your online shop through multiple channels including social media; re-engaging potential customers through remarketing and retargeting strategies; and building repeat business through email marketing automation and customer retention campaigns.