On Demand Webinars
As part of your Digital Knowledge Exchange support, you can access a library of on‑demand webinars created exclusively for this programme.
To get started, simply enter the email address you used when registering for the programme.
Introduction to SEO
The session covers the fundamentals of SEO, including how Google works, the three key pillars of SEO (optimisation, content, and authority), tips for site performance, keywords and link‑building strategies.
Introduction to Data Protection
The session covers essential topics including identifying phishing emails and scams, implementing strong password practices, understanding GDPR requirements, and protecting customer data.
Your Guide to Selling More Online
The session covers four key areas: optimizing your website foundations; driving traffic to your online shop through multiple channels including social media; re-engaging potential customers through remarketing and retargeting strategies; and building repeat business through email marketing automation and customer retention campaigns.
Mastering LinkedIn
The session explores how to use LinkedIn effectively for networking and lead generation, covering profile optimisation, content creation, authentic engagement, and posting strategies.
Tech to make your business run smoothly
The session covers three essential areas: productivity and collaboration tools (Google Workspace, Microsoft 365), financial management platforms (Xero, QuickBooks, FreeAgent), and customer relationship management systems (Capsule CRM, HubSpot, Monday.com).
Get More Enquiries From Your Website
The session covers conducting website health checks using AI tools, understanding four types of website visitors (investigator, relationship builder, dreamer, and negotiator), and implementing trust-building elements.
Smartphone Video Masterclass
The session includes practical filming techniques such as proper phone positioning at eye level, using stability tools like tripods, finding the camera lens for direct audience engagement, and applying the rule of thirds for better composition.