Mastering Digital Marketing and AI Conference

The Digital Knowledge Exchange Flagship Conference will bring together businesses for a full day of learning, collaboration, and practical insight.

What you can expect on the day 

You’ll gain access to: 

• Expert insights from leading digital practitioners including Pascal Fintoni, Jonny Ross and Caroline Allott 

• Interactive workshops and practical sessions covering key digital topics including AI in Digital Marketing and Google Ads & Strategy 

• Real examples and tools you can apply directly in your business 

• Opportunities to meet advisers and specialists throughout the day 

• Networking with other organisations on the programme 

Participants can expect a mix of interactive workshops, practical sessions, and real-world examples, alongside opportunities to meet advisers and specialists throughout the day. The conference will also provide valuable networking opportunities with other organisations on the programme, supporting shared learning and collaboration. A buffet lunch will be provided.

Programme highlights

• Pascal Fintoni: Me, Myself & AI in 2026 - A forward-looking keynote exploring how AI is reshaping marketing, creativity, and decision-making. Cuts through the hype to explain what AI really means for organisations today and next year.

• Jonny Ross – AI for Visibility: Four Practical Ways to Get Discovered Organically - A hands-on session introducing four proven visibility methods and how to use AI to plan and execute them. Designed to help businesses focus on the right actions without relying on paid ads.

• Caroline Allott – Marketing strategy for your business - A simple, jargon-free guide to building effective marketing strategy, with practical Google Ads insights drawn from over 20 years of experience.

• Pascal Fintoni – Your 2026 Website Healthcheck - A live, practical review of your website to identify quick wins and improvements. Includes a 90-day action plan to improve performance, content, and user experience.

• Caroline Allott – Google Ads in Action - A practical session showing how Google Ads works in real-world scenarios, helping businesses understand how to use ads more effectively and efficiently.

• Janet Bebb – Social Media for Business Growth - A practical session for SMEs on using social media effectively without wasting time or budget. Covers platform choice, content creation, consistency, and measuring results.

• Pascal Fintoni – Lessons from the Red Carpet: The Top 3 Videos That Work - Learn the three essential brand videos that build trust and connection, plus how AI can help you plan, script, and produce video content faster.

• Panel Q&A - An interactive Q&A with the speakers. A chance to ask questions and get practical advice from digital marketing and AI experts.

• Jonny Ross - GEO & AI Summaries: The New SEO for 2026 - A closing keynote on how AI-driven search and summaries are changing online discovery. Focuses on practical steps businesses can take to improve visibility in 2026.

This event is open only to those already participating in the Digital Knowledge Exchange Programme.