E-commerce: Your Guide to Selling More Online Webinar

In this practical, beginner-friendly webinar, Heather Robinson will walk through the key digital marketing foundations every online business should be focusing on right now to increase visibility, attract the right customers, and drive more sales.

The session will cover four core areas of e-commerce growth:

• Optimising your website – how to review and improve your existing content so it’s clear, customer-focused, and conversion-ready

• Driving traffic to your online shop – an overview of the main platforms to consider, and how to decide which channels are right for your business

• Re-engaging potential customers – simple, effective ways to improve e-commerce conversion rates and reduce missed opportunities

• Re-engaging existing customers – how to make better use of your customer database to increase repeat purchases and lifetime value