An introduction to SEO

Search engines have long been the go-to place when consumers are looking for information, product inspiration and to buy. This session is designed to introduce businesses to make the most of the opportunities the search engines provide.

We will cover all aspects of SEO that are essential for businesses to improve their online visibility and drive more traffic to their website.

This session will help you to understand how search engines work, what they deem to be high-quality content, and how to improve the overall visibility of your website.

Learning Objectives

The following topics will be covered:

1. Understanding SEO basics: We will start by providing an overview of SEO, what it is, and how it works. We will cover the importance of keywords, on-page optimisation, and link building.

2. On-page optimisation: We will cover on-page optimisation techniques such as optimising page titles, meta descriptions, headings, and content. We will discuss the importance of internal linking and how to optimise images for SEO.

3. Technical SEO: We will discuss technical SEO and how it impacts e-commerce and service sector websites sites. We will cover topics such as website speed, mobile optimisation, website structure, and crawlability and how to set up your website for AI results.

4. Link building: We will cover the importance of link building and how to create a link-building strategy. We will discuss different types of links, how to build high-quality backlinks, and how to avoid black hat SEO practices.

Learning Outcomes

Overall, this fast-paced SEO training session will provide small business owners with a comprehensive understanding of SEO and how to implement effective SEO strategies to improve their online presence and drive more traffic to their website.

The webinar supports digital skills development and knowledge sharing as part of the Digital Knowledge Exchange programme, helping businesses build confidence in managing and improving their online visibility.

Only current participants of the Digital Knowledge Exchange Programme are eligible to take part in this webinar.